
Manner and Etiquette Training
Dignified Bearing and the Spirit of Hospitality, Taught by a Genuine Butler
01 About This ServiceAbout
Dignified Bearing and the Spirit of Hospitality, Taught by a Genuine Butler
A genuine butler comes to you in person to teach table manners, business manners, and international protocol. The “living bearing” you cannot learn from videos or books, taught one-to-one and with care.
We accommodate a wide range, from individuals seeking to improve for finding a partner or for business skills to corporate staff training. We teach the “heartfelt conduct,” not mere form, that only a butler as instructor can convey.

Who This Service Is For
- Those Facing a Marriage Meeting
- Business People Before an Overseas Posting
- Company Heads and Directors
02 Genuine BearingWhat the Butler Does
1. What Is a Butler’s Etiquette Instruction?
Etiquette instruction covers everything from table manners and business manners to international protocol, taught one-to-one by a working butler.
The meaning of being taught by a butler rather than an etiquette instructor lies in being able to convey not “knowledge” but “the bearing practised day by day.”

1.1 The Difference Between an Etiquette Instructor and a Butler
A butler works every day in formal settings, actually using these manners.
Not just the textbook correct answer, but how to relax the form according to the mood of a setting, and even the exceptions that let one defer to another — the butler can convey all of this from real experience.
1.2 “Living Bearing” You Cannot Learn From Videos or Books
The angle of a bow can be learned as knowledge, but a beautiful bow can only be learned by the body. In one-to-one, in-person instruction, posture and timing are corrected on the spot, and you can repeat until it becomes second nature.
1.3 The “Heartfelt Conduct” Beyond the Form
What the butler ultimately wishes to convey is not the exactness of the form but the consideration that puts another at ease. The form is merely a language for conveying that consideration.
Understand this order, and manners become not memorization but expression.
03 What the Lesson ContainsWhat the Butler Does
2. How the Instruction Proceeds
The lesson begins by asking about your aims and is rounded off with exercises that imagine the real setting. Taking a two-hour private lesson as an example, here we introduce how it proceeds.

2.1 A Curriculum Worked Back From Your Aim
A dinner in the course of finding a partner, socializing on an overseas posting, or a ceremony as a company head — the bearing to polish differs with the aim.
The butler asks specifically about the setting you are working toward and builds the content back from there.
2.2 A Practical Lesson Centred on Demonstration and Repetition
The lesson centres on the repetition of watching the butler demonstrate, imitating, and being corrected.
Handling cutlery, holding a glass, exchanging business cards — the form you understand in your head is raised to a level you can produce even in a tense moment.
2.3 Follow-Up After Putting It Into Practice
After you have been through the real dinner or ceremony, an occasion can also be arranged to look back on questions and moments that did not go well. By building up practice and reflection, the bearing surely becomes your own.
04 Forms of LearnerWhat the Butler Does
3. The People Who Take the Course
Those who take etiquette instruction vary in age and standing. What they share is that “a setting in which bearing will be tested lies ahead in the near future.” Here we introduce three representative forms.

3.1 For Those Facing a Marriage Meeting
Conduct at the table is seen as a mirror that reflects character. Acquiring correct bearing is not about putting on airs but about preparing to behave as yourself, without anxiety.
3.2 For Business People Facing an Overseas Posting
In the local social scene, a moment where Japanese common sense does not hold is sure to come.
Learning international protocol and each country’s cultural considerations in a short, intensive course, you build a state in which you can stand with confidence from your first day abroad.
3.3 For Company Heads and Directors
For those whose daily life includes formal dinners and ceremonies, the polish of one’s bearing translates directly into credibility. The butler quietly refines a company head’s “unseen dignity” through individual instruction.
05 What Your Butler Can DoServices
What the Etiquette Instruction Covers
- Table Manners: The formal manners of Western and Japanese dining. From how to use cutlery and handle a napkin to how to hold a glass.
- Business Manners: From exchanging business cards, seating precedence, and bearing when visiting to answering the telephone — conduct that earns trust in business settings.
- International Protocol: Ways of engaging that respect each country’s culture and customs — the knowledge and bearing essential to global business.
- Greetings and Bowing: The appropriate angle and timing for each situation — the bearing that decides a first impression.
- Standing and Walking: How to straighten the back, where to place your weight, the knack of walking beautifully — changing the impression you give at its root.
- The Spirit of Hospitality: The essence of the “timing” and “attentiveness” that put another at ease — not mere form.
A Butler’s Etiquette Instruction for People Like These
Those Facing a Marriage Meeting
Conduct at the table is a mirror that reflects character. You acquire practical manners so you can face it with confidence.
Business People Before an Overseas Posting
International manners and protocol in a short, intensive course, so you never lose face in business or social settings abroad.
Company Heads and Directors
Absolute confidence in your conduct at formal dinners and ceremonies. The butler refines a company head’s “unseen dignity.”
06 Simple Pricing GuidePricing
Pricing & Duration
* Travel expenses are charged separately at actual cost. * For distant locations, a call-out fee may apply. * Corporate training is quoted according to content and number of participants.
07 From Inquiry to ServiceProcess
From Inquiry to Service
Inquiry
Let us know the area of manners you wish to learn, your aim, and convenient dates and times.
Curriculum Proposal
Based on your wishes, we propose the best lesson content and number of sessions.
The Lesson
The butler comes to the place you specify and teaches one-to-one.
Follow-Up (optional)
Later, we also take questions from real practice and requests for additional lessons.
08 Frequently Asked QuestionsFAQ
FAQ
Can lessons be taken as a group?+
Feel Free to Get in Touch
Our All Japan Butler Association coordinators will carefully propose the butler service best suited to you.
