A butler giving a one-to-one table-manners lesson to a young woman
Use Case

Manner and Etiquette Training

Dignified Bearing and the Spirit of Hospitality, Taught by a Genuine Butler

01 About This ServiceAbout

Overview

Dignified Bearing and the Spirit of Hospitality, Taught by a Genuine Butler

A genuine butler comes to you in person to teach table manners, business manners, and international protocol. The “living bearing” you cannot learn from videos or books, taught one-to-one and with care.

We accommodate a wide range, from individuals seeking to improve for finding a partner or for business skills to corporate staff training. We teach the “heartfelt conduct,” not mere form, that only a butler as instructor can convey.

Dignified Bearing and the Spirit of Hospitality, Taught by a Genuine Butler
Who It's For

Who This Service Is For

  • Those Facing a Marriage Meeting
  • Business People Before an Overseas Posting
  • Company Heads and Directors

02 Genuine BearingWhat the Butler Does

1. What Is a Butler’s Etiquette Instruction?

Etiquette instruction covers everything from table manners and business manners to international protocol, taught one-to-one by a working butler.

The meaning of being taught by a butler rather than an etiquette instructor lies in being able to convey not “knowledge” but “the bearing practised day by day.”

A butler giving a one-to-one table-manners lesson to a young woman

1.1 The Difference Between an Etiquette Instructor and a Butler

A butler works every day in formal settings, actually using these manners.

Not just the textbook correct answer, but how to relax the form according to the mood of a setting, and even the exceptions that let one defer to another — the butler can convey all of this from real experience.

1.2 “Living Bearing” You Cannot Learn From Videos or Books

The angle of a bow can be learned as knowledge, but a beautiful bow can only be learned by the body. In one-to-one, in-person instruction, posture and timing are corrected on the spot, and you can repeat until it becomes second nature.

1.3 The “Heartfelt Conduct” Beyond the Form

What the butler ultimately wishes to convey is not the exactness of the form but the consideration that puts another at ease. The form is merely a language for conveying that consideration.

Understand this order, and manners become not memorization but expression.

03 What the Lesson ContainsWhat the Butler Does

2. How the Instruction Proceeds

The lesson begins by asking about your aims and is rounded off with exercises that imagine the real setting. Taking a two-hour private lesson as an example, here we introduce how it proceeds.

A butler teaching word choice and bearing in a private lesson

2.1 A Curriculum Worked Back From Your Aim

A dinner in the course of finding a partner, socializing on an overseas posting, or a ceremony as a company head — the bearing to polish differs with the aim.

The butler asks specifically about the setting you are working toward and builds the content back from there.

2.2 A Practical Lesson Centred on Demonstration and Repetition

The lesson centres on the repetition of watching the butler demonstrate, imitating, and being corrected.

Handling cutlery, holding a glass, exchanging business cards — the form you understand in your head is raised to a level you can produce even in a tense moment.

2.3 Follow-Up After Putting It Into Practice

After you have been through the real dinner or ceremony, an occasion can also be arranged to look back on questions and moments that did not go well. By building up practice and reflection, the bearing surely becomes your own.

04 Forms of LearnerWhat the Butler Does

3. The People Who Take the Course

Those who take etiquette instruction vary in age and standing. What they share is that “a setting in which bearing will be tested lies ahead in the near future.” Here we introduce three representative forms.

A butler instructor teaching private seating etiquette beside a formal dining table

3.1 For Those Facing a Marriage Meeting

Conduct at the table is seen as a mirror that reflects character. Acquiring correct bearing is not about putting on airs but about preparing to behave as yourself, without anxiety.

3.2 For Business People Facing an Overseas Posting

In the local social scene, a moment where Japanese common sense does not hold is sure to come.

Learning international protocol and each country’s cultural considerations in a short, intensive course, you build a state in which you can stand with confidence from your first day abroad.

3.3 For Company Heads and Directors

For those whose daily life includes formal dinners and ceremonies, the polish of one’s bearing translates directly into credibility. The butler quietly refines a company head’s “unseen dignity” through individual instruction.

05 What Your Butler Can DoServices

Capabilities

What the Etiquette Instruction Covers

  • Table Manners: The formal manners of Western and Japanese dining. From how to use cutlery and handle a napkin to how to hold a glass.
  • Business Manners: From exchanging business cards, seating precedence, and bearing when visiting to answering the telephone — conduct that earns trust in business settings.
  • International Protocol: Ways of engaging that respect each country’s culture and customs — the knowledge and bearing essential to global business.
  • Greetings and Bowing: The appropriate angle and timing for each situation — the bearing that decides a first impression.
  • Standing and Walking: How to straighten the back, where to place your weight, the knack of walking beautifully — changing the impression you give at its root.
  • The Spirit of Hospitality: The essence of the “timing” and “attentiveness” that put another at ease — not mere form.
Use Scenes

A Butler’s Etiquette Instruction for People Like These

SCENE 01

Those Facing a Marriage Meeting

Conduct at the table is a mirror that reflects character. You acquire practical manners so you can face it with confidence.

SCENE 02

Business People Before an Overseas Posting

International manners and protocol in a short, intensive course, so you never lose face in business or social settings abroad.

SCENE 03

Company Heads and Directors

Absolute confidence in your conduct at formal dinners and ceremonies. The butler refines a company head’s “unseen dignity.”

06 Simple Pricing GuidePricing

Pricing

Pricing & Duration

Spot (from 3 hours)26,400JPY (tax incl.) ~Each additional hour 8,800 JPY (tax incl.)
Half-day (6 hours)49,500JPY (tax incl.)

* Travel expenses are charged separately at actual cost. * For distant locations, a call-out fee may apply. * Corporate training is quoted according to content and number of participants.

07 From Inquiry to ServiceProcess

Process

From Inquiry to Service

01

Inquiry

Let us know the area of manners you wish to learn, your aim, and convenient dates and times.

02

Curriculum Proposal

Based on your wishes, we propose the best lesson content and number of sessions.

03

The Lesson

The butler comes to the place you specify and teaches one-to-one.

04

Follow-Up (optional)

Later, we also take questions from real practice and requests for additional lessons.

08 Frequently Asked QuestionsFAQ

FAQ

FAQ

Can lessons be taken as a group?+
Yes. We also offer group lessons with family or friends. The fee varies with the number of participants, so please feel free to consult us.

Feel Free to Get in Touch

Our All Japan Butler Association coordinators will carefully propose the butler service best suited to you.