Manner Training for Real Estate and Finance
To the point of contact with the affluent, the genuine conduct a butler teaches
Challenges We Often Hear
You want to win trust through the conduct of the sales staff, not the product alone
The more explanations of product and yield stand level, the more the deciding factor shifts to "do I want to buy from this person".
You want to remove the "roughness of conduct" the affluent unconsciously notice
The more accustomed to fine service, the more the affluent notice roughness in details such as how a chair is drawn or a document offered.
What We Provide for BusinessWhat We Provide
The art of selling to the affluent
1. What is manner training for real estate and finance?
Manner training for real estate and finance is a programme in which the butler conveys, to sales staff handling high-value deals, the conduct that affluent customers truly value.
The more explanations of product and yield stand level, the more the final deciding factor shifts to "do I want to buy from this person".
1.1 The affluent are watching the “roughness of conduct”
Affluent customers are accustomed to fine service. That is precisely why roughness in details — how a chair is drawn, how a document is offered — catches the eye.
From a standpoint of serving the affluent daily, the butler can point out, concretely, the points that are being watched.
1.2 The truth that excessive deference is counter-productive
A trap in dealing with the affluent is a deference bordering on servility. What the butler teaches is a sense of distance and a use of words that convey equal respect.
It is dignified courtesy that creates the impression of a person fit to be entrusted with assets.
1.3 From a mini session to an advisory contract
From a two-hour mini session to monthly training and a monthly advisory contract, you may choose to suit the scale and goals of your team.
We accommodate individual lessons from one person, too, suited to strengthening a small, elite team handling the affluent.
The content of the trainingIn Practice
2. We train the whole process of a deal through conduct
The training proceeds along the flow of an actual deal. From entering the room to closing, we break conduct down by stage and polish it.
2.1 The opening: entering, exchanging cards, being seated
The impression of a deal is all but decided by the time everyone is seated. From the number of knocks to the handing over of cards, judging the order of seating, and the timing of sitting.
The butler points out unconscious habits and perfects the first few minutes.
2.2 Posture and timing during the deal
The shape of the hand pointing at a document, the depth of a nod, how silence is handled. The use of the body during a deal conveys sincerity more than the content of the talk.
Through repeated role-play, we train to a level that emerges naturally even in a tense scene.
2.3 The closing endgame, and seeing the client off
How a contract is offered, how a memento is handed over, seeing a client off to the lift or the car. The last few minutes of a deal are the time that creates the afterglow leading to the next referral.
We include the conduct of how things end in the training.
The forms of the audienceIn Context
3. The teams where it is introduced
Those who take this training handle high-value goods and face the affluent directly. Here we introduce three common teams of introduction.
3.1 To a high-end real-estate sales team
In sales handling properties worth hundreds of millions, all conduct, from guiding a viewing to the contract table, is compared with the standing of the property.
We finish the dignity of a salesperson not to be outdone by the property, to the butler's standard.
3.2 To the RMs of a private bank
A relationship manager handling the ultra-affluent is asked, before any talk of assets, for the trust of the person. We train comprehensive conduct, including bearing at dining and on visits.
3.3 To the sales staff of a luxury brand
In serving the buyer of high-value goods, the dignity of "not selling" works better than the conduct of selling. We convey the technique of raising brand value through the quality of service itself, not by relying on product knowledge.
Services & Track RecordServices & Cases
The content of real-estate and finance training
- The conduct of a deal: the whole sequence from being seated to leaving the room. Correcting the poor impression unconscious habits give.
- How to treat affluent customers: excessive honorifics and servility are counter-productive. Mastering a sense of distance and words that convey equal respect.
- Card exchange and seating: in a deal with several people, whom to show where. Handling that knows its standing.
- The basics of escort and attendance: guidance to a car, opening and closing doors, handling in the rain. Points the affluent unconsciously evaluate.
- The conduct of closing: how a contract is offered, how a memento is handed over. Rounding off a deal with dignity.
A butler's training, for companies like these
A high-end real-estate sales team
To sales staff handling properties worth hundreds of millions. The customer judges, along with the property, "do I want to buy from this person".
The RMs of a private bank
To relationship managers handling the ultra-affluent. The art of winning trust before any talk of assets.
The sales staff of a luxury brand
Raising brand value not by product knowledge alone but by the dignity of service. The essence of the "art of not selling" a butler teaches.
Pricing & ProcessPricing & Process
Pricing
※ Travel is charged separately at cost. ※ An advisory contract includes one visiting training a month plus telephone consultation as needed.
The flow of the training
Pre-training hearing
Tell us your line of business, your style of dealing and your current challenges.
Designing the curriculum
We design a realistic training programme assuming actual deal scenes.
Running the training
Practical training centred on role-play. Not ending with lectures, but ingrained in the body.
Follow-up
About a month after training, we check how far it has taken in the field and feed back the points to improve.
Before You Reach OutBefore You Ask
FAQ
Can a small team take part, too?+
Feel Free to Get in Touch
Our All Japan Butler Association corporate desk will carefully propose the butler service best suited to your business.